The annual CREA awards celebrate the best in advertising in Quebec. TRUSST was commissioned to create two videos: an opening piece to inaugurate the ceremony as well as a video featuring the jury panel. We also developed the scenographic direction of the evening alongside the Infopresse team.
As seen below, the opening video features abstract, imaginative visualizations that consider how an idea might look like as its -literally- taking shape. We explored the beauty of tangents that often occur during a brainstorm session: if a concept were tangible, how would it appear?